Equifax Chairman and CEO Chapman hires Marketing Strategist To
Advance the Company's Vision for the New Economy
ATLANTA (March 20, 2000) - Equifax Chairman and Chief Executive
Officer Tom Chapman today named J. Michael Cummins corporate vice
president and chief marketing officer, a new position at the company.
Cummins, director and chief executive officer of the Georgia Center
for Advanced Telecommunications Technology (GCATT) at Georgia
Tech, will join Equifax April 15, 2000. "Equifax is a powerful
brand," Chapman said. "And Mike is the marketing expert
and strategist our company needs to grow our brand, technology,
products and services in new directions, especially in the Internet
and customer relationship management businesses. Mike is a strong
leader with broad knowledge of the Internet, telecommunications
and public policy that will propel our key strategic initiatives."
"Equifax's technology and information management capabilities
are two best kept secrets," Cummins said. "Equifax offers
a unique combination of the resources and maturity of an established
company coupled with Tom's 'new economy' vision for its future."
Prior to joining GCATT and Georgia Tech, Cummins was the Associate
Dean for Academic Affairs and a member of the marketing faculty
at the Goizueta Business School at Emory University. Before coming
to Emory, Cummins served as the Associate Dean for External Relations
and Associate Professor of Computer Information Systems at the
University of Miami School of Business, where he founded the Master's
Program in Management Institute. Cummins' earlier career included
a range of experiences spanning the three sectors of academia,
business, and government. These included an appointment as Assistant
Professor of Economics at Stanford University's Graduate School
of Business, serving as the Director of Strategic Planning for
the international telecommunications satellite consortium, INTELSAT,
and leading the development of a deregulation policy initiative
for international telecommunications while Director of the International
Facilities Planning Division at the Federal Communications Commission
in Washington, DC.
Cummins received a bachelor's degree from the University of North
Carolina - Chapel Hill, and master's and Ph.D. degrees in economics
from Northwestern University.
Equifax, a worldwide leader in shaping global commerce, brings
buyers and sellers together through its information management,
transaction processing and customer relationship management businesses.
Atlanta-based Equifax (NYSE: EFX) serves the financial services,
retail, credit card, transportation, telecommunications/utilities,
information technology and healthcare industries and government.
Equifax adds knowledge, expertise, convenience and security to
provide value-added solutions and processes for its customers
wherever they do business, including the Internet and other networks.
Equifax employs more than 13,000 associates in 17 countries with
sales in almost 50 and has $1.8 billion in revenue.
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