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Equifax Completes Acquisition Of Polk Consumer Information Services

New Direct Marketing Unit Poised for Growth, Innovation

ATLANTA, May 1, 2000

Equifax today completed its timely and strategic acquisition of the Consumer Information Services group of R.L. Polk & Co., creating Equifax Consumer Information Services, a new direct marketing arm of Equifax Inc. The companies announced the intended transaction in February.

"Equifax is now positioned as a pre-eminent force in the direct marketing industry," said Lee Kennedy, Equifax president and chief operating officer. "With Polk's industry-leading consumer lifestyle and demographic data, this new Consumer Information Services" capability complements Equifax's vast consumer credit information tools, Internet business, payment processing services and customer relationship management products thus creating a direct marketing powerhouse."

Equifax's new Consumer Information Services provides these capabilities:

Direct Marketing, including consumer list rental, direct marketing campaigns and analytical services using demographic, lifestyle and specialty data, including TotaList and The Lifestyle Selector (TLS); data capture, database management and direct consumer communications via its Survey of America, Buyer's Choice Surveys and Verity warranty card programs; Compusearch /Prospects Unlimited, Canada's leader in geodemographic market analysis, providing Canadian micro-marketing data and database management, including TotaList Canada and The Lifestyle Selector; and City Directory, a complete and enhanced database of businesses and residences in more than 10,000 communities in North America, providing cost-effective, targeted marketing solutions.

John Healy, Equifax group executive of the new unit, said, "We are delighted to now be part of Equifax because it allows us to better meet the current and future needs of our direct-to-consumer clients in the United States and Canada."

Equifax now manages not only the world's most valuable and respected credit information databases but also North America's largest consumer and self-reported lifestyle and demographic databases. As a leader in privacy protection, Equifax will keep the two database categories separate and provide all the necessary safeguards for consumer information.

Equifax, a worldwide leader in shaping global commerce, brings buyers and sellers together through its information management, transaction processing and knowledge-based businesses. Atlanta-based Equifax (NYSE: EFX) serves the financial services, retail, credit card, telecommunications/utilities, transportation, information technology and healthcare industries and government. Equifax adds knowledge, expertise, convenience and security to provide value-added solutions and processes for its customers wherever they do business, including the Internet and other networks. Equifax employs more than 13,000 associates in 16 countries with sales in almost 50 and has $1.8 billion in revenue.

 

Statements in this press release that relate to Equifax's future plans, objectives, expectations, performance, events and the like are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995 and the Securities Exchange Act of 1934. Future events, risks and uncertainties, individually or in the aggregate, could cause actual results to differ materially from those expressed or implied in these statements. Those factors could include changes in worldwide and U.S. economic conditions that materially impact consumer spending and consumer debt, changes in demand for the Company's products and services, risks associated with the integration of acquisitions and other investments, and other factors discussed in the "Forward-looking Information" and "Year 2000 Information" sections in the management's discussion and analysis included at Part II, Item 7 in the Company's annual report on Form 10-K for the year ended December 31, 1999.

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