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Metromail

"We Know Who You Are"

Metromail was formerly owned by marketer/printer R.R. Donnelly And Sons, and is now owned by the Experian credit bureau. Metromail's mission is to gather personal information on everyone in America, primarily for their "National Consumer Database" (NCDB), which could contain information as detailed as your income range, your children's ages and the brand of coffee you drink.

Metromail attracted negative publicity after a journalist easily purchased a marketing list of children, including addresses and ages, using the name of well-known convicted child-killer. They have also been accused of using voter registration databases for marketing purposes in a state where it is illegal to do so.

 

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